Valient Technology Market Research & Strategic Management Consulting

In the global technology sector, understanding consumer and IT decision makers is crucial for success. Having deep insight in to their buying behaviors, product usage patterns and future purchase intentions can provide your company with invaluable strategic planning market intelligence to drive your business to new heights.

Valient Technology Market Research delivers extensive technology industry domain expertise and insightful full-service market research results to each of our client’s research initiatives. Our clients include leading consumer electronics, computer & peripheral products, software, information technology management, imaging, printing and office products companies from around the world. We provide quantitative survey-based and qualitative research studies that leverage our cutting-edge Internet-based primary and secondary market research data collection and reporting technologies. Valient Technology Market Research delivers superior results, insightful analysis and solid, fact-driven strategic recommendations to our valued clients.

Technology Specialty Panels – IT Decision Makers, Product Users & Personal Computer/Console Gamers

For online and telephone-based market research initiatives, Valient Technology Market Research utilizes specialty panels to reach select respondents including IT decision makers, early technology adopters, personal computer & console gamers and special product users. For business-to-business studies, reaching key decision makers is critical to successful research initiatives. Understanding the drivers of corporate purchasing behavior including price sensitivity, brand loyalty, customer satisfaction and marketing/communications effectiveness is extremely important. For consumer based studies, specialty panels are used for pre-launch product testing, advertising effectiveness measurement, market segmentation analysis and brand loyalty measurement.

Cost-Effective Technology Sector Market Research Insights

Valient Technology Market Research specializes in delivering ad-hoc research services focused on exceeding your expectations. Based upon each individual project’s parameters, we recommend the optimal quantitative or qualitative data collection methodology, sampling & analysis plan and detailed reporting structure. Using advanced analytical tools and innovative segmentation strategies, we provide you deep insight beyond the collected data to uncover valuable consumer-focused insights, brand preferences, pricing sensitivity levels and product usage trends.

Some examples of technology industry research services:

  • Consumer Electronics Satisfaction Surveys: measurement of key consumer electronics product quality and satisfaction criteria to improve loyalty and retention. Customizable survey platforms can provide in-depth insights beyond standard syndicated consumer satisfaction offerings. Available in in-depth interviews (IDI), mail, telephone, interactive voice response (IVR) and Internet research methodologies, survey programs can be programmed in multiple languages and conducted with a variety of consumer product and service offerings

  • Computer & Peripheral Equipment Satisfaction Surveys: measurement of desktop/laptop computer & peripheral product quality and satisfaction criteria to improve loyalty and retention. Customizable survey platforms can provide in-depth insights beyond standard syndicated consumer satisfaction offerings. Available in in-depth interviews (IDI), mail, telephone, interactive voice response (IVR) and Internet research methodologies, survey programs can be programmed in multiple languages and conducted with a variety of consumer product and service offerings.

  • Digital Imaging & Printer Satisfaction Surveys: measurement of key digital imaging & printer quality and satisfaction criteria to improve loyalty and retention. Customizable survey platforms can provide in-depth insights beyond standard syndicated consumer satisfaction offerings. Available in in-depth interviews (IDI), mail, telephone, interactive voice response (IVR) and Internet research methodologies, survey programs can be programmed in multiple languages and conducted with a variety of consumer product and service offerings

  • Technologies Surveys: measurement and assessment of current and future adoption of consumer electronics & computer system technologies and features.

  • Online Focus Groups: conducted nationwide or within your target user group audience, online focus groups can provide cost-effective qualitative insights through an interactive online HTML-based forum. This option is excellent for any type of visual stimuli including print ads, website screenshots, streaming video product demonstrations or television commercial testing.

  • Flexible Market Research Capabilities: available research modes include in-depth interviews (IDI), mail & kiosk-based point-of-service, telephone & interactive voice response (IVR) and Internet-based web surveys.

Product & service coverage includes:

  • Computer Hardware
  • Computer Software
  • Computer Storage Devices
  • Computer Peripherals
  • Printers & Copiers
  • Digital Imaging & Scanning Devices
  • Network Products
  • Consumer Electronics
  • Home Theatre Systems
  • High Definition Televisions
  • DVD Players & Recorders
  • Blu-Ray Technologies
  • Digital Video Recorders
  • iPod, Zune, MP3 & Digital Music Recorders
  • Video Gaming Console Systems
  • Audio Systems
  • GPS & Navigation Systems
  • Internet Search Engines
  • E-Commerce
  • Location-Based Service
  • Digital & Mobile Video
  • Digital & Mobile Audio
  • Digital Home End-to-End Networking Solutions
  • Mobile Game Consoles
  • VoIP
  • Bluetooth Technologies
  • Fixed Mobile Convergence
  • Satellite & Digital Cable

Below are examples of Valient Solutions Technology Market Research projects:

Technology Market Research

  • Customer Satisfaction Surveys
  • Market Segmentation Analyses
  • Consumer & Business-to-Business Shopping Behavior Studies
  • Corporate Reputation, Loyalty & Satisfaction Research
  • Advertising Effectiveness Testing & Tracking
  • Brand Development, Positioning, Testing & Tracking
  • Technology Offering Design & Content Research
  • Technology Electronics Product & Concept Development
  • Longitudinal Customer Loyalty & Satisfaction Tracking Studies
  • Game Console Gamer Market Research
  • Camera & Imaging Usage Market Research
  • Bluetooth Technology & Accessory Usage Research
  • Global Positioning System Technology Market Research
  • Digital Home & Networking Technology Market Research
  • Wireless Entertainment Network Consumer Market Research
  • Trendsetter Early Technology Adopter Consumer Research
  • Broadband, High-Speed & DSL Internet Access Consumer Research
  • Public, Consumer & Business WiFi Usage & Access Market Research
  • Online Focus Groups & Communities
  • ProvidataTM Competitive Intelligence Data Collection, Analysis & Assessment