Executive Profile :: Scott D. Upham
Scott D. Upham is president & chief executive officer of Valient Solutions, an independent market research firm with corporate headquarters in Rochester, New York.
A widely respected corporate management consultant and global market research industry authority for over twenty years, Upham is an oft-quoted source to major media outlets including the Wall Street Journal, Handelsblatt, Investors Business Daily, Nikkei, New York Times, Washington Post, USA Today, Automotive News and National Public Radio.
Upham is a recognized market research expert specializing in consumer & business-to-business research, customer satisfaction, brand equity, advertising communications effectiveness, new product development testing and corporate sales & marketing strategies. He is a frequent conference speaker on customer satisfaction, competitive intelligence and new market entry strategies.
Prior to founding Valient Solutions, Upham was senior vice president at Harris Interactive, senior director at J.D. Power and Associates and president and chief executive officer of Providata Inc. Upham began his twenty year career in purchasing at Ford Motor Company and held senior marketing posts with automotive suppliers TRW, Kelsey-Hayes and Takata Corporation.
Upham earned a Bachelor of Science degree in public relations from Eastern Michigan University in Ypsilanti, Michigan and completed graduate studies from Pennsylvania State University in State College, Pennsylvania.
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