Press Contact:

Contact: Scott D. Upham
Phone: 1.585.227.2600
Fax: 1.866.804.7364
E-Mail: scott.upham@valientsolutions.com

February 25 2008

Valient Solutions Introduces Valient Automotive Market Research Practice

ROCHESTER, NY & DETROIT, MI – February 25, 2008 – Valient Solutions announces the launch of Valient Automotive, a newly formed practice to serve the automotive sector. “The global automotive industry is highly competitive and dependant on reliable consumer market research. Our extensive automotive domain expertise and low-cost research solutions offer our clients with value-add market intelligence at price levels 30-40% below that of our competition” said Valient Solutions president & CEO Scott D. Upham.

"Understanding consumer attitudes, preferences and purchase intentions are crucial for success in the automotive industry. By reaching consumers around the world through our Internet-based surveys or online focus groups, automotive industry firms can inexpensively collect product and service satisfaction data, test new concepts or measure brand equity against their key competitors" said Upham.

Cost-Effective Market Research Solutions
Vehicle manufacturers, suppliers, investment firms and automotive retail organizations around the world depend on Valient Automotive for insightful ad-hoc market research and management consultation services. Utilizing the latest Internet-based data collection and reporting technologies, we deliver superior results, prescient analysis and solid, fact-driven strategic recommendations.

Valient Automotive’s online focus group solution provides an excellent, cost-effective alternative to traditional focus groups for advertising and product testing. Utilizing an intuitive, easy-to-use interface, consumers and clients can participate in focus groups from the comfort of their homes and provide 3-4 times more feedback than traditional focus groups. Any type of visual or audio stimuli can be tested including static images, print & radio advertisements, television commercials or product demonstration videos. Online focus groups are typically 50% less cost than traditional focus groups due to online participant recruiting, elimination of travel & facility costs and automated verbatim recording.

Some examples of automotive industry research services:

• Vehicle Quality & Buyer Satisfaction
• Customer Satisfaction & Loyalty Measurement
• Online Shopping Behavior Studies
• Online Focus Groups
• Product Design & Feature Content Research
• Product & Concept Development
• Consumer Price Sensitivity
• Component Technology Assessment
• Component Usage, Attitude & Preferences
• Advertising Effectiveness Testing & Tracking
• Brand Development, Positioning, Testing & Tracking
• Investor Attitudes & Assessment
• Dealer Sales, Repair, Service and Finance Satisfaction
• ProvidataTM Competitive Intelligence & Analysis

About Valient Solutions
Valient Solutions is a provider of insightful market research and management consulting services. Valient Solutions is the synthesis between value and salient research solutions. The company serves clients in several industries including healthcare, technology, travel, automotive, consumer packaged goods, government, energy, financial services, education and entertainment industries.

Press Contact:
Scott D. Upham
E-Mail: scott.upham@valientsolutions.com
Phone: +1 (585) 227-0247