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Press Contact:
Contact: Scott D. Upham
Phone: 1.585.227.2600
Fax: 1.866.804.7364
E-Mail:
scott.upham@valientsolutions.com
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August 3 2009
Valient Solutions Introduces COST FXSM Online Focus Group Market Research Services
ROCHESTER, NY – August 3, 2009 – Valient Solutions introduces its COST FXSM online focus group services that provide full-service online qualitative insights from consumer, business and professional focus group participants at costs significantly below that of traditional face-to-face focus groups.
"In today’s challenging corporate economic environment, marketing and market research budgets are under intense pressure to demonstrate improved return-on-investment. Marketers are being asked to provide critical market intelligence with less budget dollars than available in previous years. Valient Solutions’ COST FXSM online focus group services provide solid, quality market research that leverages the latest online qualitative focus group technology combined with our global and regional consumer and business-to-business respondent panel network" said Scott D. Upham, president & chief executive officer, Valient Solutions.
Key advantages of Valient Solutions COST FXSM online focus group services:
- Less expensive than traditional focus groups
- Participants provide more and longer insightful verbatim responses
- Online focus group participants from any location with Internet access
- Higher levels of cooperation from hard-to-reach audiences like physicians, CEOs or other executive groups
- Instant electronic transcripts of each online focus group session
- Easy-to-use whiteboard display area for visual or audio stimuli including photos, images, videos, commercials and radio advertisements
- Client log-in available for observation of online focus group sessions
- Recruitment of participants is simplified through our online panel network that provides access to 20,000,000 U.S. & global consumers and over 3,000,000 B2B global contacts
Some past client applications of Valient Solutions COST FXSM online focus group services:
- Advertising effectiveness including brand, tagline and ad execution testing
- Product and service concept testing with targeted customer audiences
- Product design & feature content research
- Product quality & buyer satisfaction research
- Product clinics
- Customer satisfaction & loyalty measurement research
- Consumer & B2B product usage, attitude, preference & price sensitivity research
- Brand development, positioning & testing research
- Investor attitudes & assessment research
- Online shopping behavior studies
About Valient Solutions Market Research
Headquartered in Rochester, New York, Valient Solutions provides insightful market research and public opinion polling services to our valued clients around the world. Valient Solutions is the synthesis between value and salient research solutions. The company conducts qualitative and quantitative market research for federal, state and local governments, large and small corporations, private companies, educational institutions and non-profit organizations.
Valient Solutions serves clients in several industries including healthcare, technology, telecommunications, travel, automotive, consumer packaged goods, consumer products, industrial products, government, energy, financial services, education and media & entertainment industries.
To learn more about Valient Solutions, please visit:
http://www.valientsolutions.com
To book an online focus group event or receive a quick proposal, please contact us at (585) 227-2600 or via email at info@valientsolutions.com
Media Contact:
Scott D. Upham
E-Mail: scott.upham@valientsolutions.com
Valient Solutions Market Research
470 Long Pond Road, Suite 270
Rochester, NY USA 14612
Phone : +1.585.227.2600
Fax : +1.866.804.7364
E-Mail: info@valientsolutions.com
Internet: www.valientsolutions.com
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